Content Curation With AI: How to Do It the Right Way (Plus Tips and Tools)
Content curation is about finding great content and presenting it to your social media followers in a way that adds value. In today’s world we are surrounded by great content. Our job as marketers is to find it and maximize the content.
Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. With cutting edge technology using AI you can now find content faster than ever and then use that as the starting point for your next blog, article or paper!
According to BrightEdge research , when asked about expectations for marketing technology providers to have native AI capabilities, more than 50% of surveyed marketers said it was important or a must-have.
What Is Curated Content?
Curated content is content created by others that you select to share with your own audience. This could be a valuable blog post from a company in your field, expert advice from a relevant thought leader, or anything else that you think your audience will appreciate and enjoy.
Just like a museum curator’s role is to choose the most important artifacts and artworks to display, your role as a content curator is to select only the best content to share with your followers.
This curated content definition isn’t complicated. In fact, every retweet is a very basic kind of content curation. But to get the most value out of content curation, you’ll have to step it up a notch.
Stop trying to create from scratch… Curate and optimize!
The Definition Of Content Curation
Content Curation is defined as the process of researching and gathering already published content relative to your interest and presenting it to your audience. The act of Content Curation is used by many businesses and end-users known as curators.
It does seem like an easy process, but in reality, it isn’t as simple as it looks like. However, the content curation shouldn’t be scary at all (especially with the help of AI and tools like Frase). A lot of brands are putting their time and effort into content creation, and interestingly, the content relevant to your topic and presenting it to the audience. A lot of don’t neglect content curation in the race of putting out content. You might see a video on a YouTube channel that comprises snippets of previous videos, or you might come across a round-up blog post that unveils a bunch of blog posts. Content curation has never been this significant before.
Content curation can be carried out either manually or automatically or by combination of them. In the first case, it’s done by specially designated curators.
How Does Content Curation Fit into the Content Marketing Mix?
Best-in-class marketers create 65% of their own content and syndicate 10%. For the remainder they use content curation, as illustrated below.
Most Effective (And Overlooked) Content Curation Strategies
The other other day I realized that my business wouldn’t exist if it wasn’t for content curation.
When I was working for other companies, figuring out my place in the marketing world, it became clear that I also needed to work on my personal brand (regardless of how much I disliked that term at the time).
Every night, I would find the best “underground” content to share on Twitter . I continued at it consistently and the persistence paid off. After a couple of months, I saw steady and healthy growth.
Not only did my curation lead to growth in Twitter followers, it led to invaluable relationships – something much more meaningful to me. After a few months, I was receiving invites to write for leading industry blogs, speaking gigs, and even job offers
Curating quality content that adds value to people’s lives can bring you all types of opportunities (and that’s before you even start creating your own original content).
You probably see a lot of people curating content every day – on Twitter, in newsletters , in listicle-style posts. Some of them just add to the noise, trying to ride the coattails of more influential people. Others share unique information, the ones you know you can rely on to find something that you want to read, save, and possibly even share. The latter is how you want your content to be considered.
Want to learn the absolutely most effective curation tactics and best practices – the ones to make sure your efforts produce real results? Keep reading about this AWESOME tool that I use!
Make Your Mark Using AI Based Contend Creation
I love watching people on the Internet gain traction and build an audience. Content curation provides an awesome opportunity to make an impact and tweak your voice. Don’t hesitate to experiment until you find a voice and tone you’re comfortable with. Just remember to watch reactions and exercise empathy. What would you think of the content you’re sharing both as a reader and as the original creator?
What are Some Helpful Content Curation Tips?
While content curation may seem like an information free-for-all, there are some key rules that a content curator must follow to be successful.
Content curation tools that allow for both curation and original content, however, are imperative for the SEO success formula. We recommend mixing original content with curated content to have the most success when using content curation to drive SEO.
How Can Frase.io Help With AI Based Content Discovery?
What if there was a tool that would get you the best content and a strucutre ready to build the best articles using AI, machine learning and NLP to do so…. and do it all in under 1 hr?
Here Are The Three Key Features of Frase IO that help you create content faster
- Helps you identify the best topics for your content by looking at the top search results for your targeted keywords
- Scans your existing content and benchmarks it against competitors for your targeted keyword to identify any topic gaps
- Automatically generates summaries of the content you’re researching.
What Frase is secretly doing is creating better content, faster by allowing you to focus on the topics that matter to your audience.
How is all of this done? Well if you guessed AI you were right!
How Does It Work To Automate Content Curation?
Frase uses Natural Language Processing (NLP) and machine learning techniques to understand and learn from the content in order to produce the most relevant content summaries.
81% of leading marketers agree that machine learning will be critical for personalized experiences along the customer journey.
I know that this probably sounds like really complex stuff.
But… The good news is you only need to focus on the output this tool produces for you!
Here’s how it works:
Basically, it sorts through search results based on the query you specified to identify the content that is most relevant to your research.
And then it produces summaries which include:Relevant points of summary for the articlesKey statistics mentioned in the articlesContextual topics found in the articles
This type of insight is incredibly helpful when doing content research, whether your goal is to create new content, optimize existing content, or curate content from the Web to share with your audience.
What Are The Key Functionality of Frase.io
When it comes to what Frase can actually do, they’ve done a great job making the functionality focused on your research goals.
Right off the bat, you can choose whether you want to use the tool to create, curate, or optimize content or to create a content brief.
Frase functionality Now, let’s take a quick look at the 4 key areas of the tool.
Create Content with Frase
At the root of the Frase system is a full-screen editor with contextual topic analysis running in the background.
So what does this all mean precisely?
You can write your content in Frase like you would with any word processing program while at the same time having a great deal of clever knowledge into your subject readily available right next to your file on the browser!
Let’s say you wished to compose a piece of content about AI and marketing…
Frase.io Review – Is Frase Good For Content Curation And Optimization?
Today, time is precious, and the customer is knowledgeable. He wishes to get what he is looking for without wasting much time. Thus, the user today demands real-time data that can solve the potential problem immediately.
An Al-driven tool that can help you sustain profitable business relationships with your customer is Frase.io. The tool paves your way through unnecessary clutter and enables you to provide relevant online content. In this review, we’ll go through the basic functionalities and related queries that might arise in your mind.
You ‘d name your document and include a query ‘AI marketing’ and you ‘d be taken to a material editor that appears like this:
As you can see, you can compose your short article and explore the most relevant search engine result for ‘AI in marketing’ on the right hand side of your document.
No more switching in between dozens of tabs for research study!
Here’s the kind of info you get about your topic:
- Links to the best carrying out articles on your chosen topic.
- The topics mentioned in those articles with the variety of times they’re discussed. Under the Topics tab you’ll also see your content rating and the target rating achieved by the top posts for your keyword.
- Here you’ll see the top headings for your topic. Great for inspiration and comprehending what type of titles operate in search.
And there’s more … You want to compose content that matches what people in fact look for, right?
- Here you’ll see the top headings for your topic. Great for inspiration and comprehending what type of titles operate in search.
And you can do this by taking a look at the concerns they ask around your topic … Frase has a ‘Questions’ feature readily available so you can see what individuals are asking on popular Q&A websites, like Quora and Reddit. You can then attempt and address a few of those questions in your article!
When you’re done composing your article, you can share the relate to your coworkers, export into Word, PDF, or text file, or release to your RSS feed.
Optimize Existing Content
Now, this, to me, is most fascinating Frase functionality for content marketers.
Because it’s no longer about who creates more content, but who creates the highest quality content and wins at organic search.
Want to know your content score for specific keyword and how to improve it to rank higher?
You can do that easily with Frase.
Just select the Content Optimization document type and add the keyword you want to rank for and the URL of the article you want to optimize.
If the content you want to optimize is not published yet, you can copy-paste it directly in the editor.
Here’s what happens next:
Frase will process your content and analyze up to the top 20 search results for your target keyword to benchmark the topics mentioned in those articles against yours.
You’ll get a content score that you can improve by adding in the topics mentioned in the top ranked articles for your keyword.
The topics that your competitors mentioned in their content and you didn’t will be marked grey and these are the topics that you may want to explore further in your content.
The cool thing is that when you click on a topic, Frase will first show you related topics and then also show where specifically that topic is mentioned in the search results.
Once you’re done optimizing your content , you can go back to the ‘Topics’ tab to see if your content score has improved.
Create a Content Brief
Creating SEO briefs is really easy with Frase. The tool will look at the top search results for your target keywords and surface the topics you should cover in your content.
To get started, choose Content Brief and enter the document name as well as the keyword you want to rank for.
The later is important because the tool will use this keyword to surface the top 10 Google results for that keyword and provide you with the automated brief.
Here’s what you’ll get in your brief:Processed sourcesAverage source lengthAverage links per sourceThe 10 sources that Frase has analyzed
The tool will also provide a list of appropriate topics mentioned in the ten articles, the highlights for the subjects, and the crucial statistics discussed in the posts. And finally, you’ll get the summaries for the leading 10 search results.
These automated material briefs are really helpful for accelerating your SEO research study procedure Plus, in addition to the material that’s developed automatically, you can also include your own sections and comments to these briefs.
Curate Content to Share with Your Audience
If you share curated content, Frase can help you find and sum up quality material from the Web to show your audience.
You’ll start with producing a brand-new file and selecting ‘Content Curation.’ When you key in your keyword, you’ll start seeing recent news about your subject in the editor.
From there you can click on each article link to see the bulleted summary or click ‘Add to Document’ to instantly add a summary to your file in the editor.
This is a great way to rapidly produce a weekly newsletter from curated content. You can easily add an intro to the automated content summaries to individualize your newsletter for your audience.
Finally, you can export your newsletter in various formats or press it to Mailchimp directly to send out to your customer base.
Improved content curation through AI should help marketers create better newsletters, incorporate more research on their original content, scale their social media posting, and create richer internal microsites. Tomas Ratia, Co-Founder and CEO at Frase.
Frase has four pricing tiers
- FREE! – This will allow you to see if the tool has value
- A $45 dollar pricing level that will save you hundreds!
- A $120 dollar pricing level that will allow you and your team to accellerate your content delivery
- An enterprise price you need to contact them directly for.
- Check Out FRASE TODAY – Free Trial
Quality content is a never ending battle that online marketers are always searching for ways to enhance the process of researching, writing, and enhancing material for online search engine. It’s everything about working smarter to produce the very best possible outcomes while decreasing time invested.
With the continuous advances in AI technologies, tools like Frase are surfacing to make us more effective in things that, up till just recently, relied completely on human intelligence.
If you could cut hours in researching topics on Google and summarizing the top results to get insights for your own content, would not that be a smart relocation?
So why not consider Frase a shot (there’s a free trial readily available!) and let me know what you think!
I would love if you would use my link to get started!
PS Here are all the tools I used to create this article!